BECOME A REMARKABLE CEO

“It’s got to be bigger than you.”

That’s what my friend, Dr. Stephen realized when he was running his very first practice, working himself to death because he didn’t know any other way.

He had become a control freak. A perfectionist. The guy who carried the entire practice on his back, because he didn’t see how anyone could do the things he was doing.

But he hit a wall.

He couldn’t make the impact he wanted to make because there was only one of him. And he couldn’t create more hours in the day.

And I had a similar problem, though the circumstances were different.

My wife and I were expecting our fourth baby. It was a difficult pregnancy, so I decided to take time away from my practice to help my wife.

But while I was away, my practice fell apart.

The crazy thing is, it seemed like I was doing everything right!

For one thing, I had hired some great associate doctors. It’s not like I was the only chiropractor adjusting patients and then decided to take time off. I thought that I had that covered.

And also, I had a team of CAs. And individually, they were good at their jobs.

So why did my practice fall apart? And why did he hit that wall?

How could these things happen to chiropractors who appeared to be so successful?

Well, as we figured out much later, we were both STUCK in the “second season” of our chiropractic careers: we got stuck in the Build season.

Here’s what we discovered: there are actually four seasons of a chiropractic career: Launch, Build, Scale, and Exit.

And like most chiros, we were stuck in the Build season, having no idea that the Scale season even existed…but even more importantly, neither one of us knew that whether we made it to Scale (or not) would make ALL of the difference in the world as to how our EXIT seasons would turn out.

But to fix the problems Dr. Stephen and I were facing, we realized that we had to progress through all four seasons to achieve our ultimate goal:

To have a Remarkable Practice as PART of a Remarkable LIFE…not instead of one.

We discovered that in order to achieve this, we had to create the business that supported our Remarkable Life, NOT competed with it.

And to do THAT, you have to make 2 major shifts...

• Transform your JOB into a BUSINESS (and a business means scalable, durable, and transferable)…

• Transform yourself from an Owner-Operator into a CEO…

So let’s look at the first part: a scalable, durable, and transferable business.

To scale, you need to leverage the right systems and the right people. (As I discovered, it’s impossible to scale on your own horsepower).

To create a durable business, your practice can thrive (and actually grow) even in your absence…think more reasonable hours, time-freedom, vacations…(you know, living a congruent life.)

And to create a transferable business means that you turn your practice into a true business asset. If you do this right – qualified successors will compete to buy your practice. You can make a graceful and profitable exit.

The sad truth is that a lot of DCs *think* they’ll sell their practice one day — often when they’re ready to retire — and then they find out they can’t. Or they have to sell it for FAR less than they’d imagined … usually many multiples less.

Their practice is not actually transferable, because everything depends on the owner DC. Without him or her, there is no business. Therefore, there are no buyers. Buyers want a practice they can just step into that has systems in place, a solid team, and a good patient base. One that will thrive and can grow – after the original owner is gone. If those things are missing, then the practice as an asset isn’t worth much. Without these elements, you own a job – and no one wants to buy your JOB.

So what if you don’t ever want to sell your practice? Or you’re years away from making that decision?

Even if that’s the case, the Exit season is still critical. To explain why, let me ask you this:

When is the best time to plant an oak tree?

That’s right, 50 years ago.

And when is the next best time?

Today.

The best time for you to think about your Exit strategy is YEARS before you decide to Exit.

Plus, you’ll reap the benefits long before you sell. That’s because owning a practice that you have “built to sell” is easier to run. It’s far more profitable, more productive, less stressful, and much more fun for you – and your team.

This transformation pays you every day – and handsomely in the end, if you do this right.

Okay, so let’s look at the second big shift that Dr. Stephen and I had to make…

Transforming from an Owner-Operator into a CEO

Ask yourself if any of these statements sound familiar:

• You run your practice. Without you, nothing gets done.

• Your team members come to you to make most decisions, big or small.

• When things go wrong, you’re the “savior” of your practice.

• There’s no way that your team members can do the things you do.

• If you want it done right, you have to do it yourself.

• Even if you wanted to give your team more responsibility, you don’t have the time to train them.

If you relate to any (or all!) of the above, then you’re acting more like a DC who owns a JOB – and not like a CEO who owns a scalable, durable and eventually transferable BUSINESS.

And that’s okay. We’ve all been there. It’s a great part of the journey in your chiro career.

The key is to not get stuck there for your entire life!

How we made these critical shifts

So how did Dr. Stephen and I do all of this, so that we could progress to the next season of our careers, and the one after that?

Unfortunately, we had to do it the hard way… we definitely didn’t have anyone showing us the way.

Instead it took a lot of time and money invested in testing new ideas and systems. Some worked well, others were a total waste.

In fact, this process of study, training, experience, successes, and failures took the two of us a combined 45 years to discover and develop!

And what we discovered is that the key to all of it was solving six different aspects for practice success:

Once each of those sides is “solved,” your shift from job owner to business owner — and from owner-operator to CEO — becomes FAR easier.

We now call this our CEO Transformation System. And our system has proven successful in thousands of practices around the world – regardless of culture, language or personality.

Now we’re sharing this with the rest of the world, because we don’t want any other DC to have to go through the years of struggle that we did, only to reinvent the wheel!

And we wanted to make it easier and faster and more affordable for ANY chiro to experience the same transformation we’ve had in our practices and in our lives.

We know that when a chiropractor wins – everybody wins… It’s a win for the doctor and their family. It’s a win for their Team and their families. It’s a win for the patients and their families. And – it’s a big win for Chiropractic.

We also know that when a chiropractor struggles – everybody loses. …It’s a loss for the doctor and their family. It’s a loss for their Team and their families. It’s a loss for the patients and their families. And – it’s a big loss for Chiropractic.

This is why we are committed to elevating chiropractic through successful chiropractors.

We believe that what the world needs now is chiropractic. And what chiropractic needs right now is more successful chiropractors.

So to help in achieving that, we’ve poured our hearts and souls into creating something truly special. Something that would give you a step-by-step process you could follow to easily solve each side of the Rubik’s Cube…

Introducing the Remarkable CEO Mastermind Program

The Remarkable CEO Program will help you fast-track your way to making a bigger impact and a bigger income, as part of your Remarkable Life.

Here’s what you’ll get inside The Remarkable CEO:

• Bi-weekly CEO trainings from Dr. Pete and me, to help you start to transition from Owner-Operator into a CEO who can delegate and work on higher-level tasks…

• CEO Transformation System (CTS) Training

• Chiropractic Operating System (COS) Training

• Your own CEO Mastermind, a small group coaching environment, facilitated by a coach, where you’ll have structured CEO discussions…

• Bi-weekly Office Hours where our coaches will go in-depth on your CEO training material and answer your questions live…

• Full access to the new Remarkable CEO Academy. A comprehensive library of CEO specific content that will serve as the foundational curriculum of this transformation system. The CEO Academy is loaded with the tools and resources that will equip you throughout this journey.

• Access to The Remarkable CEO Private Facebook Group. This members-only group will host the weekly live trainings from our coaches, as well as foster community discussion with other chiros on the same journey as you.

In addition, I want you to have full access to the flagship program, The Remarkable Practice Academy. That way we can make sure you have literally every system, process, and procedure you could possibly need to be successful.

I also want you to have it 100% FREE, as a bonus for becoming a Remarkable CEO member.

And there’s more!

Your $24K bonus package includes...

• Access to The Remarkable Practice Academy (an $8,995 value). This includes:

  • The DC Academy. This is your go-to resource for attracting, converting, and retaining more patients, and building and training your team.

  • The CA Academy. Free up your time by letting our CA Academy train your CAs for you. When you put them in the CA Academy, we’ll make sure they have the tools, training, and resources to take over the million little details that are stealing your time.

  • The 7-Day CA Program. A great starting point to kick off a CA’s training, this program is designed to help train your CAs in so they are a contributing team member in just one week.

  • The DC Private Forum. A members-only group that includes weekly LIVE trainings from our DC coaches and rich, ongoing discussions with your peers and coaches.

  • The CA Private Forum. A members-only group for your CAs, that includes weekly LIVE trainings from our CA coaches and creates a space for CAs to learn from one another.

• The DC and CA Process and Procedure Manuals (7 volumes, an $8,995 value)

  • This is one of our most requested resources! These manuals are your step-by-step guide to skyrocket your practice growth and develop your dream team. If your practice came with an owner’s manual, it would look like this.

• Office Manager Connect Training Calls (priceless!)

  • Like your CAs, your office manager needs specialized training, too. So we’ll train your office manager for you during these monthly calls specifically tailored to support them in their unique role.

Plus, we also created one more bonus that we wanted you to have:

• The Remarkable Associate Program, where you’ll discover how to hire A-level associate doctors and how to retain them (a $6,000 value).

That’s over $24,000 in bonuses!

That’s how seriously we take your success, Doc. We want you to have some of our most powerful, valuable, and in-demand resources, and we have chosen to include them for free when you join The Remarkable CEO Program.

Check out these incredible results...

If you like the idea of being able to step back and take off more time for vacations or to write a book … while ALSO increasing cash flow, collections, and more … then

So now I have a few very important questions for you...

Are you ready to grow your business AND your personal life in a more intentional way?

Are you looking to create a bigger impact and make a bigger income?

Are you ready to stop running your practice on your own horsepower and to leverage other people, systems, and technology instead?

Do you want to create a Remarkable Practice as PART of a Remarkable Life – not instead of one?

If so, I hope you’ll book your free 30-minute session, to see if The Remarkable CEO is right for you.

Because there’s no other program out there like it. (Trust me, I wish there was so I could’ve learned all of this the easy way!)

But there’s no other program that can guide and support you through every stage of your chiropractic career.

No other program that can show you how to get out of the Build season and into the Scale season. And — when you’re ready – show you how to navigate the Exit season of your career, gracefully and profitably.

Whatever you decide, don't make this trade-off in your life...

Too many “successful” chiropractors have built busy practices at too high of a price:

…crazy hours, no vacations, constant stress and inability to “shut it off” at home and connect with your family.

You miss important events, skip workouts, and simply stop having fun in life.

And to make things worse, you begin to tell yourself that you have to do it to support your expenses – and your commitment to your “Mission” and “Purpose” justifies it all.

So you push through, and maybe even make more money. But it’s usually at the expense of your physical health, your marriage, or just knowing your kids better.

Dr. Pete and I believe that this is an unacceptable trade-off.

It leads to burnout, dissatisfaction, and resentment. It is unsustainable and limits the impact you can make.

Thankfully, we found a better way…

A way to grow your income, make a bigger impact, and make that a part of your Remarkable Life. A way to be successful by actually working fewer hours than you probably do right now.

The bad news is that achieving results like that isn’t easy. When Dr. Pete and I were in the trenches, figuring out how to do these things in our own practices, we were pretty much on our own.

We spent hundreds of thousands of dollars on masterminds, coaching, courses, books, and programs… even traveling around the WORLD to attend events. We dedicated countless hours — over decades — to testing what would work in our chiropractic industry.

Some strategies didn’t work so well, and we had to learn that through painful trial and error.

However, once Dr. Stephen and I solved all six “sides” to our practices, we wanted to share it with as many DCs as possible. So that we could make it easier, faster, and far more convenient and affordable for A-level chiros in our industry to turn their practice into a business.

We’ve now helped hundreds of DCs transform their practices and their lives.

And now Dr. Pete and I would like to guide YOU through this process, too.

The truth is, this is tricky business. And you need a tour guide, someone who can show you exactly where to go because they know the way. Not a travel agent who just gives you the high-level plan and then leaves it all up to you.

That’s what we want to share with you in The Remarkable CEO.

But, spots are limited for the free, 30-minute Discovery Sessions. We’re only taking a small group of new people into the upcoming session.

Once we’ve got our list of finalists, we’ll start working with this next group of Remarkable CEOs, coaching them as they scale their businesses and transform into true CEOs… and start to see incredible changes in their personal lives as a result.

We’d love to have you join us, but…

Is this program right for YOU?

We’ve created this program for the chiropractor who is ready to take their practice – and their lives – to the next level.

So if you’re happy with how things are and don’t want anything to change, The Remarkable CEO is probably not for you.

If you don’t feel ready to grow your business AND your personal life in a more intentional way, The Remarkable CEO is probably not for you.

If you don’t want to make a bigger impact or a bigger income, The Remarkable CEO is probably not for you.

This program is specifically for doctors who want a Remarkable Practice as PART of a Remarkable Life – and not instead of one.

Becoming a Remarkable CEO is an audacious journey that is guaranteed to challenge, inspire, and empower you. And if you’re ready to embark on that journey, then I urge you to go ahead and schedule a Discovery Session.

And the reason is that right now, we’re only taking a small group of new people into the upcoming session., and spots are already filling up.

Here’s what you can expect in your Discovery Session:

• 30-minute private call with a Remarkable CEO coach

• High-level audit of your current practice

• At least one strategy to implement immediately

I will chat with you about your practice and your goals and make a final recommendation about whether The Remarkable CEO program is right for you.

Again, the spots are limited, so the sooner you get your application in, the better your chances of securing a spot in the program!

Remember, far too often, chiros get stuck in the Build stage of their career. Then the day arrives when they realize that they’ve got to Exit … and they can’t because their practice isn’t sellable. They’ve built a job – and no one wants to buy a job.

I don’t want that to happen to you.

And it doesn’t have to. Instead, you can take your practice – and your life – to the next level.

You can build a thriving and productive practice. You can be mission-based and on-purpose. You can make a huge impact. You can make a huge income. And … you can create a Remarkable Life at the same time.

In The Remarkable CEO program, you’ll discover exactly how to do that. And we’ll provide all of the resources and support you need to do it.

And if you have any questions I haven’t answered here, go ahead and get your free Discovery Session, and I will help you out.

I want to thank you for reading, Doc.

We hope to see you inside the program.